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Marketing Project

Research

Good website usability is a game changer

PDF to the Marketing Project

Research is key to understanding the audience and their needs. I conducted an in-depth study of the comfort wear market in Poland through a detailed survey, analyzing consumer preferences and trends. The findings were compiled into a comprehensive report, providing valuable insights into the industry.

PDF to the Research Report

For this project, I analyzed BENT.'s website traffic and identified areas for improvement. Enhancing website usability and optimizing the online store experience are crucial for attracting and retaining customers, ensuring a seamless and engaging user journey.

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