Blue Bottle Coffee Commercial

I produced a commercial for Blue Bottle Coffee as part of my producing commercial class, focusing on a concept beyond just the product itself. Set in both New York City and Southern California, the ad explores the theme of modern distractions, depicting characters consumed by their daily routines. Their attention shifts when their coffee unexpectedly turns blue, prompting them to look up in search of its source. The message is about pausing, breaking free from distractions, and appreciating the present moment.

For this project, I developed the storyboard and script, collaborating with a team of content creators on animation and filming to bring the vision to life.